Vodafone has announced Vodafone TV, a new entertainment hub that combines live television, streaming, gaming, music and apps in one place.
The service is designed to simplify the increasingly confusing experience of juggling multiple streaming subscriptions and devices. Vodafone TV it will offer services like Netflix and HBO Max in addition to Freely, more than 150 live channels, more than 300 cloud games and thousands of apps in the Google Play Store.
At the heart of the experience is a set-top box running Android TV. It supports 4K video, Dolby Vision and Dolby Atmos, while 3GB of RAM and 32GB of storage provide enough power to navigate menus, stream content and run games without feeling sluggish.
Vodafone also places greater emphasis on discovery. Smart AI search, Google Assistant, and personalized recommendations are built into the platform, allowing users to search across different types of content without having to jump between services.
Freely is a great addition
Freely is particularly useful here, providing over 70 live channels and thousands of hours of on-demand programming from broadcasters such as the BBC, ITV, Channel 4 and Channel 5. It works over the internet, so users don’t need a traditional aerial or satellite dish.
Vodafone TV is not limited to the living room. The companion app allows users to watch a show at home and continue on their way, with profiles, recommendations, favorites and gameplay streaming across devices.
For those who stream on the go, Vodafone says the service can be paired with its new SuperMobile offering, which uses 5G+ FastTrack network technology for a faster and more reliable connection.
Vodafone TV launch price and release date
Vodafone TV will launch in October for new and existing Vodafone customers with a home broadband, 5G broadband or mobile plan.
Netflix and HBO Max will be included at launch, with more services to come. Customers can also access Disney+, YouTube Premium, DAZN, Spotify and Prime through Vodafone Subscription+ for 30 days.
There is also a Vodafone Box Office for renting or buying movies, and parental control is done with a secure Master PIN code.
With Vodafone TV, the company is clearly trying to make the set-top box more than just another way of watching television. By combining traditional channels, streaming services, games and apps, you can offer a much simpler alternative to switching between different platforms.
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