Catch, an agency admin assistant for leaders, has raised $5 million to accelerate its goal of solving executives’ everyday pain points.
The funding was co-led by Entrée Capital and Pitango, with participation from Seedcamp and Factorial Capital.
CatchAn AI startup co-founded by Nir Sabato (CEO) and Yoav Ramon (CTO) is developing an AI admin assistant — also called Catch — that the developers say shows AI agents can safely move beyond analysis and reporting to active decision-making. It is designed to behave like a human executive assistant and handles sensitive communications, scheduling and personal data with the same level of care expected of a trusted executive assistant.
Executive User expressly determines, during the integration process, which personal and work assets Catch has access to. So for example, if he is granted access to the executive’s inbox, calendar and travel accounts, he will only monitor those. But if it finds a flight booked without a hotel, its reasoning capabilities will proactively check the rates at the executive’s usual hotel and ask whether to book it.
It is human-like judgment that keeps the human executive in the loop to maintain the agent’s boundaries.
Catch can coordinate with executive guests to schedule meetings, book travel, and handle follow-up correspondence. “Catch works immediately within minutes of syncing – it builds a profile of the executive, who they work with, how they like to meet and travel, and starts acting on it via text, email, Slack or phone, with no new tool or user interface to learn. Human involvement is only necessary when the solution really calls for it,” the developers explain.
The product provides implicit arguments for external rather than self-built complex agents. With modern coding agents, executives can build their own agent admin assistants, but it is questionable whether they can build a secure agent or whether the security team can build adequate guardrails to secure the exit without affecting the benefits. Outsourced agents could – in fact should – be delivered ready-made with the right built-in security features.
In this case, Catch’s autonomy and security is limited by multiple internal security fences. It runs on cloud infrastructure with layers of security, encryption and monitoring to protect user data. It never takes action outside of the permissions granted, which can be changed at any time. It puts the executive in the loop, much like a human assistant who says to his boss, “You’re going to Memphis next week, should I book you a room at this hotel?”
Catch uses single sign-on for authentication, with sensitive credentials and API keys stored in AWS Secrets Manager. All data is encrypted in transit and at rest, with AES-256 encryption at rest – and continuously monitored for unusual activity, intrusion attempts, and unusual API usage.
“Executives don’t want to build their own AI agents, and in the admin space, they don’t want to approve every step their assistant takes—they want it done right, in a way they can trust,” Sabato says. “Catch works alongside business leaders the way a great human assistant would, but 24/7, unattended and completely secure. We’re laser-focused on one thing – an executive making the right call in real time.”
Billed at $99/month, Catch claims to be an enhanced admin assistant at a fraction of the cost of a human assistant.
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