Today Apple released a fun ad promoting the new Mac mini with the M6. Now, the company has shared a short behind-the-scenes video that shows some of the (extensive) work that went into producing the ad. See it below.
‘We have to carve and build everything by hand’
of Apple @helloapple The Instagram account published today a short Instagram reel, where it shows part of the process that went into the creation of its entertaining advertisement for the new Mac mini with M6.
In the video (via MacMagazine), animators Justin Rasch and Scott DaRos, along with art director Josh Mahan, showcase the drawings, props, sculpting, techniques and materials used throughout the production, as well as stop-motion and behind-the-scenes footage that reveals the animation of some of the ads coming together.
While advertising is not quite as unhinged as wonderful MacBook NeoApple’s TikTok campaign has been around since Apple launched its entry-level notebook, and it’s still a lot of fun, and even more so when you see how practical it is.
You can watch the Instagram reel below:
Did you like the ad for the new Mac mini? Let us know in the comments.
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