Apple has reportedly laid off Vision employees amid a shift in priorities

AppleInsider Apple reportedly “laid off the entire team dedicated to VR development,” with at least 60 employees affected. Here are the details.

It is reported that Apple has expanded the Vision team back

according to reportWhich cites a reliable source, “Apple has laid off at least 60 employees related to Apple’s VR team, Apple Vision Group, and similar positions.” Apple has not yet confirmed or commented on the report.

More than a year ago, BloombergApple’s Mark Gurman reports that Apple has split the Vision product group, while Mike Rockwell, who previously oversaw the group, has been put in charge of improving Siri. Last May, Gourmet recapped His report is as follows:

I reported over a year ago That Apple has split the Vision Product Group, or VPG. That meant that employees came from a single unit that combined Vision hardware and software and were split up and moved into Apple’s larger hardware and software engineering organization.

Gurman would go on to say that Apple remains committed to visionOS and its broader computing ambitions, even as it ditches a major new bundled headset in favor of other AI wearables.

Today’s news also comes just two months after Justin Ryan of Spatial Insider Ask Apple senior director Steve Sinclair, who leads product marketing for visionOS, on reports that Apple has put Vision Pro “on ice” and separated the team behind it.

Sinclair replied:

It’s still early innings for the computer space. And so, there are many things we are doing, we are learning, and continue to improve and continue to invest in. And so, I hope that updates like visionOS 27 and everything that we are adding, and all the capabilities that we are unlocking, whether it is for consumer use or it is for business use, is proof that we are investing in this platform and investing in this platform. These capabilities that can not be done in other devices.

Sinclair’s response also echoed comments made by CEO John Ternus that came in April, when he said that Apple is still in the “early stages” of space computing and described Vision Pro as a “special product”, pointing to increased use cases in enterprises and medicine.

Last October, the Apple Vision Pro received a hardware upgrade with the M5 chip, which brought 10% rendered pixels and a refresh rate of up to 120Hz, while keeping the price at $3,499. Then, last June, Apple raised it to $3,699 amid ongoing memory issues, which drove up prices for other products, including the Apple TV, iPad, Mac, and HomePod.

AppleInsiderApple’s report also comes against the backdrop of Apple’s reported shift in priorities, with increased resources going towards AI-powered smart glasses.

The first model, expected to be unveiled at WWDC 2027 and launched later that year, is said to rely on the camera, Siri, and Visual Intelligence instead of an AR display. Apple had reportedly hoped to unveil the glasses this year and launch them in early 2027, but has pushed the timeline back as it rethinks privacy-related features of the product amid growing backlash against Meta’s AI glasses.

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