Apple is in talks to pay publishers to use their content to power the upcoming Siri AI, according to a new report from The Wall Street Journal. The tech giant reached out to publishers last month about using their content to give Siri access to current news and information.
Apple has proposed a flexible compensation model that pays publishers when their content is used, rather than through a fixed licensing fee. This marks a departure from the industry standard practice of guarantee fees, which are generally tied to broad access to content, rather than a payment model. Apple has considered a nine-figure budget for the payment, the report said.
Apple did not immediately respond to TechCrunch’s request.
The discussion comes as Apple has been working to significantly improve Siri, years after promising users a smarter and more capable AI assistant.
Siri AI is expected to launch later this year.
