Apple will host its annual iPhone event on Wednesday, September 9 at 10 a.m. PDT, and it’s expected to be a big event. All signs point to Apple’s long-awaited entry into the foldable smartphone market, finally shipping this type of hardware some seven years after Samsung did.
Apple has YouTube streaming Get ready for the “surprise and bright” event, and you can set an alert within YouTube to make sure you don’t miss it (or you can bookmark this page). You can also watch Apple’s own live broadcast Event location.
In addition to the foldable iPhone Ultra, Apple is also expected to announce the new iPhone 18 Pro and iPhone 18 Pro Max, for those who want to upgrade but don’t see the appeal of the foldable, or who don’t want to pay $2,000 for the iPhone Ultra. The standard model iPhone 18 is not expected to launch until Next year.
Apple may also release new hardware such as an updated HomePod, camera-enabled AirPods and new Apple Watches.
With new Apple CEO John Ternus at the helm, this will be Apple’s first major product announcement since CEO Tim Cook stepped down.
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