Counterpoint Research has predicted that global shipments of foldable phones will surpass 100 million units by the end of this year, with the iPhone Ultra playing a key role in this growth. The company said it expects Apple to take 25% of the market this year – and it could be the biggest player at the same time next year.
In a moment that may not be a coincidence, the Xiaomi 18 Fold, which was leaked last month, is officially launching in China the day before Apple’s event …
The iPhone Ultra is set to have a major impact
While foldable smartphones are getting a lot of attention, Counterpoint says they currently only account for about 2% of the total market. This is expected to change significantly in the next 12 months, expected to grow 24% this year and 37% next.
The report says that the market will see new products from Samsung, Apple, Huawei, Motorola, Honor, Google, Vivo, Oppo, and Xiaomi. The company said that Apple will enter the market with a bang.
Apple’s entry may have an immediate impact. Counterpoint forecasts foldable iPhone shipments to reach 6 million by 2026, giving Apple a 25% global market share and second place, behind Samsung at 38% and ahead of Huawei at 22%.
It will be important for Apple to achieve this ranking quickly after entering the category, especially with relatively short sales expected this year (…) Apple’s full-year sales will be an important driver, Apple’s shipments are expected to more than double and its share will reach 40%.
That will exceed Samsung’s 38% share.
Xiaomi launched 18 Fold on the eve of Apple’s birthday
Xiaomi, which has made a name for itself by cloning many Apple products, seems to be looking to do the same with its 18 Fold.
The upcoming model, which shares the form factor of the iPhone Ultra, which was leaked at the end of last month before being. Shown at IFAThere is now Official launch On the eve of Apple’s Surprise and Shine event.
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